This blog post “Essential App Store Checklist: Launch Your App with Confidence” provides a comprehensive guide for developers preparing to launch their mobile app on various app stores. It emphasizes the importance of thorough preparation to ensure a smooth launch and successful visibility.
Key elements:
- App Design and Functionality: Ensuring that the app is user-friendly and meets the needs of the target audience.
- App Store Optimization (ASO): Tips on keywords, engaging descriptions, and attractive visuals to enhance discoverability.
Beta Testing: The significance of testing the app with real users to gather feedback and identify bugs. - Compliance and Guidelines: Adhering to the specific submission guidelines set by different app stores to avoid rejections.
- Marketing Strategy: Planning a promotion strategy that includes social media, content marketing, and engaging press releases.
- The post concludes with encouragement to follow the checklist diligently, which will help developers launch their apps confidently and improve their chances of success in a competitive marketplace.
AppStore Listing
App General Info
- App Preview & Screenshots – Screenshots must be in the JPG or PNG format, and in the RGB color space. App previews must be in the M4V, MP4, or MOV format and can’t exceed 500 MB.
- Promotional Text – Promotional text lets you inform your App Store visitors of any current app features without requiring an updated submission. This text will appear above your description on the App Store for customers with devices running iOS 11 or later, and macOS 10.13 or later.
- Description – A description of your app, detailing features and functionality.
- What’s New in This Version – Describe what’s new in this version of your app, such as new features, improvements, and bug fixes.
- Keywords – Include one or more keywords that describe your app. Keywords make App Store search results more accurate. Separate keywords with an English comma, Chinese comma, or a mix of both.
- Support URL – A URL with support information for your app. This appears on your app’s product page once you release your app on the App Store.
- Marketing URL – A URL with marketing information about your app. This URL will be visible on the App Store.
- Version – The version of the app you are adding. Numbering should follow software versioning conventions.
- Copyright – The name of the person or entity that owns the exclusive rights to your app, preceded by the year the rights were obtained (for example, “2008 Acme Inc.”). Do not provide a URL.
- Build – Build of your app version from Xcode
- App Icon – Xcode should have it already
- App Review Information – If your app has a login window, otherwise you don’t need it.
- App Store Version Release – Choose to automatically release this version. Also, you can choose to manually release it or release on a specific date.
App Information
- Name – The name will be reviewed with the next submission of your app.
- Subtitle – A summary of your app that will appear under your app’s name on your App Store product page. This can’t be longer than 30 characters.
- Category Primary – The category that best describes this app.
- Category Secondary – The category you want after the primary category
Note: Some of these can be auto populated by Xcode
App Privacy
- Privacy Policy URL – A URL that links to your privacy policy. A privacy policy is required for all apps.
- Data collection declaration – Just say the app doesn’t collect any data.
Pricing and Availability
- Prices – Leave it to Free or set your Price.
- App Availability – All Countries or you can make it available for only a few countries.
Xcode
Set the bundle ID
When you create your Xcode project from a template, the bundle ID (CFBundleIdentifier), which uniquely identifies your app throughout the system, defaults to the organization ID appended to the app name that you enter in reverse-DNS format—for example, the bundle ID becomes com.example.mycompany.HelloWorld.
- Choose the target.
- Click the Signing & Capabilities pane.
- Expand Signing.
- Enter the bundle ID in the Bundle Identifier text field.
2. Set the supported destinations
Indicate which devices and platforms your app supports. In the project editor:
- Choose the target.
- Select the General pane.
- Expand the Supported Destinations section.
- Click the Add button (+), choose a device and platform. To remove a destination, select it and click the Remove button (-).
3. Set the app category
Categories help customers discover your app on the App Store. In App Store Connect, you set the primary and secondary categories that you want your app to appear under in the App Store. For macOS apps, you also set a category for your app in your project.
Select a category that matches or closely relates to the primary category you set in App Store Connect:
- Choose the target.
- Select the General pane.
- Expand the Identity section.
- Choose a category from the App Category pop-up menu.
For guidance with choosing the most accurate and effective categories, see Choosing a category.
4. Edit deployment info settings
For iOS and iPadOS apps, choose the device orientations your app supports.
5. Add an app icon and App Store icon
Create icon https://www.candyicons.com/free-tools/app-icon-assets-generator
Add an icon to represent your app in various locations on a device and on the App Store.
A project created from a template already contains the image set for app icons. The App Icons and Launch Images section of the General pane displays the name of the asset. Open the asset in the asset catalog to configure the icon ass